Dude Perfect, the entertainment and sports company seeking to become a major player in the media space, has hired senior NBA figure Andrew Yaffe as its first chief executive.
In the new role, he is tasked with expanding the brand “beyond traditional channels and solidifying Dude Perfect as a 21st century media company.”
Prior to joining Dude Perfect, Yaffe served in several leadership positions at the NBA, most recently as executive vice president and head of social, digital and original content where he led content strategy, development, production, and publishing across the top basketball league’s social and direct-to-consumer channels.
He joined the NBA in 2016, after a stint at consulting firm McKinsey & Co.
Yaffe said: “Dude Perfect has built an amazing following and is leading the charge in delivering its audience great content, live events and expanding the business even further, and I’m incredibly proud to lead the team into this exciting new chapter.”
Yaffe’s hiring comes after Dude Perfect raised more than $100 million in growth capital from private investment firm Highmount Capital earlier this year.
Launched 15 years ago, Dude Perfect has developed a following of over 100 million fans through its sports-focused content, including hundreds of trick-shot videos and content franchises on YouTube including “Stereotypes,” “Overtime” and “Bucket List.”
The platform was created by Tyler Toney, twin brothers Cory and Coby Cotton, Cody Jones and Garrett Hilbert.
Dude Perfect will soon open headquarters in Frisco, Texas and is planning to launch a streaming app.
Jason Illian, co-founder and general partner at Highmount Capital, said: “Andrew has continuously demonstrated outstanding leadership and a track record of success in launching innovative digital products and managing global content operations.
“As Dude Perfect expands beyond traditional channels and business lines, having Andrew at the helm is critical for navigating the evolving landscape. Andrew’s expertise makes him the perfect fit to drive the next phase of Dude Perfect’s growth and we are excited to welcome him aboard.”
