International sports-focused OTT streaming service DAZN has become the exclusive Spanish broadcaster of Germany’s top-tier men's soccer competition, the Bundesliga, in a long-term tie-up.
The deal for the upcoming rights cycle will start at the beginning of the 2025-26 season and run through to the end of the 2028-29 campaign.
This new broadcast deal also covers the second-tier 2. Bundesliga, and the annual season-opening German Super Cup, with DAZN to provide shoulder content and ancillary programming such as highlights and interviews around the league over the course of the broadcast contract.
DAZN is also broadcasting the upcoming 2024-25 Bundesliga season courtesy of a sub-licensing agreement with current rightsholder Movistar, the media arm of Spanish telecoms giant Telefonica, meaning that it will show coverage of the league annually for the next five campaigns.
As one of the so-called “Big 5” leagues of European soccer alongside the English Premier League, Spain’s LaLiga, Italian Serie A, and French Ligue 1, the Bundesliga is one of the most prominent soccer competitions globally.
The league also features a number of high-profile Spanish players and figures including former Spain and Real Madrid manager Xabi Alonso, who is currently the manager of reigning champions Bayer 04 Leverkusen, as well as current national team players Aleix Garcia and Alex Grimaldo (both also of Bayer Leverkusen).
Speaking on the new deal, DAZN Spain chief executive Bosco Aranguren stated that DAZN in Spain is “the reference destination for all lovers of the best soccer in the world."
DAZN holds a wide swathe of elite soccer rights in Spain, including Italy’s Serie A, the English Premier League, German women’s soccer’s Frauen-Bundesliga, and most importantly Spain’s own LaLiga itself as part of a five-year deal alongside Movistar, as well as the second tier LaLiga 2.
Outside of soccer, DAZN also holds Spanish rights to motorsport’s Formula 1, MotoGP, WorldSBK, and Nascar, as well as numerous boxing and mixed martial arts cards through the year.
The Bundesliga, meanwhile, outlined a range of broadcast tie-ups in sub-Saharan Africa last week, including a new pay-TV partner in Angola and Mozambique.
Early July saw the league announce a return in Poland to Eleven Sports, the international subscription broadcaster, through a four-year deal beginning in 2025-26.
