Daily Newsletter

23 July 2024

Daily Newsletter

23 July 2024

CSA extends with Foxtel in multi-year deal

The renewal was brokered by Cricket South Africa's long-standing agency partner, IMG.

Euan Cunningham July 22 2024

Foxtel, the Australian pay-TV heavyweight, has extended its rights deal with the Cricket South Africa governing body.

Through a multi-year renewal of their existing deal, Foxtel will cover all South African representative teams’ home fixtures (men’s and women’s), including test matches, one-day internationals, and Twenty20 internationals.

Games will be aired across the Fox TV linear platform, as well as on the Kayo Sports streaming service.

The deal was brokered by IMG, the heavyweight sports marketing agency which has worked closely alongside CSA for the last 30 years.

Indeed, last week CSA unveiled a data supply and betting live streaming deal with the IMG Arena division.

Pholetsi Moseki, chief executive at CSA, said: “We are extremely proud to continue our partnership with Fox Sports Australia, who have not only been a long-term partner of ours but have also significantly contributed to the growth of the South African cricket market in Australia.”

South Africa's men's team is next due to host Australia in late 2026.

This tie-up comes just days after Foxtel extended its deal with the Augusta National Golf Club to continue broadcasting the iconic Masters tournament.

In terms of its cricket coverage, Foxtel also has deals covering international games taking place in England, India, and South Africa.

It also holds domestic rights to Australian home cricket, through a significant joint deal with free-to-air broadcaster Seven.

Events organized by the International Cricket Council (ICC), however, are shown in Australia by the Amazon Prime Video streaming service, through a tie-up announced last December. These rights were previously held by Foxtel.

Domestically, CSA’s main rights partner is pay-TV heavyweight SuperSport.

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