Golf’s European Challenge Tour, the second-tier series run by the European Tour, and hotel booking company HotelPlanner, have announced a new multi-year partnership.
The agreement makes HotelPlanner the tour’s title partner from the start of the 2025 season.
HotelPlanner will become the Challenge Tour’s first title sponsor since its first official season in 1989, aiming to help grow the tour through increased prize funds.
In addition to the title partnership, HotelPlanner will provide investment into six events on the 2025 schedule, and a total of 40 tournaments throughout the multi-year deal.
Jamie Hodges, HotelPlanner Tour director, said: “Today’s announcement is undoubtedly a momentous one in the proud history of our tour. Our tour will be strengthened because of this hugely significant deal, and that was essential to us and to HotelPlanner.”
Tim Hentschel, HotelPlanner chief executive, added: “We are delighted to become the title partner of the Challenge Tour. This partnership provides an excellent platform to engage with customers, prospects, and stakeholders, and build our brand.”
The 2025 tour begins in South Africa with the SDC Open at Zebula Golf Estate & Spa from January 23 to 26.
The schedule will consist of 29 tournaments staged across three continents in 18 countries, concluding with the Grand Final supported by The R&A in Mallorca.
