BYD added to Copa America sponsorship roster

The company has been signed up as the latest sponsor of the upcoming tournament in the US.

Tariq Saleh May 20 2024

BYD, the transportation solutions firm, has been unveiled as the latest sponsor of Copa America, South America’s national teams soccer tournament.

The deal was struck with South American soccer’s governing body Conmebol ahead of the tournament in the US from June 20 to July 14.

Conmebol has announced several commercial partners for Copa America in recent weeks including hospitality agency Absolut Sport, international consumer products giant Unilever, and betting brand Betano.

Other sponsors for the competition include Mastercard, Michelob Ultra, Puma, and Lowe's. 

BYD will have a presence at two major international tournaments as it will also sponsor the upcoming UEFA European Championship in Germany.

The 48th edition of the 16-team Copa America will return to the US for the first time since 2016 when that tournament set a new attendance record with nearly 1.5 million fans.

The competition will be played across 14 cities in the US.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close