The FMF, the soccer governing body of Mexico, has announced a new multi-year partnership with fast food chain Burger King.
The agreement was brokered by Soccer United Marketing, the commercial arm and partner of Mexico’s annual US Tour and the commercial agency arm of US soccer’s top-flight Major League Soccer competition.
As part of the deal, the brand has been named as the official quick-service restaurant of the senior Mexican national teams in the US, covering the men’s MexTour and women’s MexTour W, as well as having a presence at the Mexican men’s national team match on October 15 against the USA at Akron Stadium in Mexico.
This will take the form of a combination of high-visibility in-venue signage and fan experiences, as well as Burger King releasing a MexTour-themed match day meal offer.
The FMF recently announced a new multi-year partnership with the Keurig Dr. Pepper beverage conglomerate, also covering US tours conducted by its southern neighbor's men’s and women’s national teams.
MexTour has been a common event in the US for many years, with 2024 its 21st edition, owing to the large Mexican diaspora in the US, while MexTour W is entering its third edition in 2025 thanks to the popularity of women’s soccer in the country.
These tours are taking place once again ahead of the 2026 FIFA World Cup, which will be staged across the US and Mexico (as well as Canada), with all three nations set to be handed automatic qualification.
