Daily Newsletter

31 July 2024

Daily Newsletter

31 July 2024

Bayern secures Tiger Balm as regional sponsor in Southeast Asia and China

The Bundesliga side has signed a four-year deal with the brand through 2028.

Tariq Saleh July 31 2024

Bayern Munich, the heavyweight German soccer club, has agreed a long-term regional sponsorship deal with pain relief brand Tiger Balm in Southeast Asia and China.

The four-year deal, which will run through 2028, will see the brand sponsor the Bundesliga side in Singapore, Thailand, Malaysia, Vietnam, Hong Kong, and Mainland China.

Michael Diederich, the executive vice chairman of FC Bayern, said the deal will give the club “an even greater presence in the region.”

The partnership was announced ahead of Bayern’s return to Asia for another pre-season tour.

The Bavarian outfit will face England’s Tottenham Hotspur in South Korea on Saturday (August 3).

In recent weeks, Bayern also announced partnerships with sports betting and online casino operator Versusbet in Mexico, and consumer electronics brand Baseus.

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