The US Soccer governing body has announced a new long-term partnership with Bank of America.
The agreement makes the company the first official bank partner of all 27 US national teams, including the women’s and men’s senior teams, and a founding level partner of the US Soccer National Training Center – the federation’s new home in Atlanta, Georgia, opening in 2026.
Bank of America is US Soccer’s second strategic partner to contribute at the founding level, which is the highest tier of national training center partnerships.
David Wright, US Soccer chief commercial officer, said: “This landmark partnership marks one of the largest long-term investments in US Soccer history, and Bank of America’s global leadership will help catapult our sport.
“Bank of America shares our commitment to growing the game, investing in female leaders, and significantly bolstering our efforts in service to soccer on all fronts.”
Bank of America becomes US Soccer’s 16th strategic partner and its ninth new sponsor since bringing its commercial rights in-house at the start of 2023.
The federation has secured several new commercial partners in recent months, including through deals with international health firm Haleon and chemical company Henkel.
US Soccer’s sponsorship portfolio also includes brands such as Volkswagen (presenting partner), Nike (kit supplier), Allstate, AT&T, Marriott Bonvoy, Anheuser-Busch, Coca-Cola, Visa, and Ticketmaster.
Bank of America’s deal with US Soccer will enhance the company’s strategic presence in the sport in North America ahead of the 2026 FIFA World Cup showpiece national teams tournament.
Last August, the major financial services company signed on as a sponsor of the World Cup and became FIFA’s first global banking partner.
Then, in early December, Bank of America expanded its relationship with soccer’s global governing body to become a sponsor of this year’s revamped Club World Cup competition.
Bank of America’s most prominent current sports partnership in the US, meanwhile, is through the naming rights sponsorship of the 74,867-capacity home of the NFL’s Carolina Panthers, the Bank of America Stadium in North Carolina, which it has sponsored since 2004 and will host CWC action.
As part of the US Soccer partnership, Bank of America will also collaborate with the federation on several community and fan engagement initiatives.
David Tyrie, Bank of America’s chief digital officer and chief marketing officer, added: “Our investments in the US Soccer Federation and in soccer overall provide unique and ongoing opportunities to build client relationships, engage our teammates, and drive positive economic impact, locally and globally, as the most popular sport in the world takes center stage over the next two years and beyond.”
