The Baltimore Orioles Major League Baseball (MLB) franchise, and asset management company T. Rowe Price, have announced a multi-year partnership that makes T. Rowe Price the exclusive investment and wealth management sponsor of the baseball team.

The deal involves a T. Rowe Price-branded uniform patch on the sleeve of Orioles players' jerseys for all regular season and postseason matches.

Additionally, the sponsorship agreement includes ballpark signage, media and hospitality assets, in-game activations, community programs, and a brand presence at the Orioles' spring training facility in Sarasota, Florida.

The partnership was facilitated by the Elevate and Allied Sports agencies.

Rob Sharps, chief executive and president of T. Rowe Price, said: "T. Rowe Price has called Baltimore home since our founding. We are deeply committed to the City, as is the Orioles organization.

"We are very excited to invest in our hometown team and our community, and we believe this partnership will help us attract more clients in the years to come."

T.J. Brightman, Orioles senior vice president and chief revenue officer, added: "We are ecstatic to enter into this partnership with T. Rowe Price and welcome them as the first organization to associate their name and brand on our uniforms.”

The Orioles currently sit second in MLB's five-team American League East, having so far won 43 games in 2024.

In March, MLB unanimously approved the sale of the Orioles to a consortium headed up by US businessman David Rubenstein.

In 2023, meanwhile, it also looked as if the Orioles were set to depart their Camden Yards ballpark until a new, last-minute, 30-year lease on the stadium was agreed with the Maryland Stadium Authority.

The lease extension also comes with provisions to redevelop Camden Yards’ surrounding areas, as well as the enhancement of the ballpark’s facilities, which will serve as a boon to the team’s prospective new ownership group.