Atalanta, of Italian soccer’s top-tier Serie A, has brought in cryptocurrency exchange firm Zondacrypto as its new sleeve sponsor in a three-year deal.
Through a tie-up between the two parties unveiled late last week, the brand will also serve as the Bergamo club’s official crypto exchange partner.
The deal runs through the 2026-27 Serie A season, during which period the Zondacrypto logo will be present on the sleeves of the first-team shirts.
Zondacrypto is no stranger to tie-ups with Italian soccer firms, having struck a deal - also covering sleeve sponsorship rights - with giants Juventus in February.
Late last month, Atalanta unveiled Italian water company Acqua Lete as its new shirt sponsor in a three-year deal.
Acqua Lete will serve as Atalanta's primary sponsor in all competitions, including Serie A, the Coppa Italia, the Italian Super Cup, and the UEFA Champions League.
Atalanta finished fourth in the 2023-24 Serie A season, thus qualifying for the prestigious UEFA Champions League in 2024-25. They also won the UEFA Europa League last season.
Their first 2024-25 Serie A fixture comes on August 19, against Lecce.
