The Aston Martin Formula 1 (AMF1) motor racing team has continued to bolster its commercial portfolio for the 2025 season after agreeing a new deal with Xerox, print and digital document solutions company.
Under a multi-year agreement announced yesterday, the firm becomes an official global partner of the team.
Xerox will work with the AMF1 team to support its digital technology functions both on and off the racetrack across multiple areas, including managed print services, augmented reality, and marketing insights.
Despite the deal commencing in 2025, Xerox branding will be visible on the AMR24 cars at the Las Vegas Grand Prix next week.
Aston Martin Aramco is delighted to welcome @Xerox, a leader in office technology and solutions, as an Official Global Partner.
— Aston Martin Aramco F1 Team (@AstonMartinF1) November 14, 2024
The multi-year partnership unites two innovators dedicated to speed, precision, and efficiency.
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The tie-up is AMF1’s second commercial partnership secured this week for next season after bringing German sportswear giant Puma on board as the team’s official sportswear, athleisure, and technical gear partner.
The F1 outfit also recently announced a new sponsorship deal with the Saudi Arabian mining and metals firm Ma’aden.
Other prominent Aston Martin F1 sponsors include title sponsor Aramco, Cognizant, Hugo Boss, Valvoline, and Circle8.
With three races to go this season, Aston Martin are currently fifth in the 2024 Constructor Standings.
The Las Vegas Grand Prix will take place on 24 November, followed by the Qatar Grand Prix and then the season-ending Abu Dhabi race.
