FIBA, the international basketball federation, has agreed a deal with the All Women’s Sports Network (AWSN), the first global women's sports channel, to broadcast the FIBA 3x3 Women’s Series 2025 and 2026 globally.
The global partnership will see the next two seasons of the Women’s Series broadcast live and on delay across the USA, Mexico, India, Philippines, Vietnam, Japan, Korea, Kuwait, Bahrain, Qatar, UAE, Saudi Arabia and Sub-Saharan Africa.
The channel will also be live on AWSN’s carrier partners, including in the US, India, UAE, and the Philippines.
The Women's Series is FIBA 3x3's premier competition dedicated to the world's top female basketball players, with each team representing a national federation or a commercial team.
AWSN was founded by actress and comedian Whoopi Goldberg and George Chung, CEO of JungoTV. AWSN launched in the US, India, UAE/Dubai, and the Philippines in November, with more platform partners set to be announced in 2025.
The FIBA 3x3 Women’s Series will join several sports leagues featured on the network, from the Australian Women’s National Basketball League (WNBL) to tennis’ WTA 125 and the UEFA Women's Nations League.
Speaking about the partnership, Alex Sanchez, managing director of FIBA 3x3 said: “The Women’s Series has grown dramatically in popularity in recent years and the AWSN will provide a fantastic platform for our ever-growing global audience to engage with the discipline and our players.”
George Chung, the All Women’s Sports Network CEO, added: “We’re excited to bring the FIBA 3x3 Women’s Basketball Series to our global audiences and to be a long-term partner with FIBA.
“The popularity of women’s basketball is front and center with fans and brands, and FIBA’s 3x3 Women’s Series is one of the sport's most competitive and recognized global leagues.”
FIBA claims the 2024 Women’s Series, which took place in Hangzhou, China in September, achieved record-breaking engagement with 50 million impressions across its digital platforms, 51% more than the previous year, and 41 million views, up 64% from 2023.
Through the AWSN tie-up, FIBA expects the 2025 and 2026 seasons to reach and engage an even greater audience.
