The Argentine Football Association (AFA) and air conditioning firm BGH have announced a regional sponsorship agreement covering South America.

The two-year agreement covers the 2026 World Cup and the qualification period for the showpiece tournament. 

As part of the deal, BGH customers and partners will have the opportunity to access tickets for each match played by the Argentine national team and other fan experiences that include visits to the AFA premises and on-field activations and branding.

In late 2024, the AFA also renewed its partnership with XTrend, the forex trading company, as the regional sponsor of its national soccer team in Europe, and unveiled a regional commercial deal with Cyprus-based international gambling firm Parimatch.

The federation also secured a partnership with concrete mixer company Horcrisa.