Italian soccer giants AC Milan have announced a new partnership with Taiwanese computer brand ASUS.

The deal makes ASUS AC Milan’s official computer hardware partner in Italy, starting from the ongoing 2024-25 season.

Maikel Oettle, chief commercial officer of AC Milan, said: “We are delighted to announce this new partnership with ASUS, a global leader in the technology sector.

“This collaboration brings together two globally recognized entities, both committed to ensuring excellence and reaching new milestones in their respective industries.”

Massimo Merici, system business group director of ASUS, added: “We are excited to embark on this new journey together with a partner as renowned as AC Milan: we are confident that together we can best convey the values we share, such as passion and ambition, bringing our users together in their love for technology and sport.”

Last month, the Milan side and Austrian crypto company Bitpanda announced a new long-term partnership.

The deal makes the firm a premium partner and the official crypto trading partner of the club.

In the same month, Milan and utilities company A2A also announced the extension of their partnership.

As part of the deal, A2A subsidiary A2A Energia extended its status as the official energy sponsor of the club.

Meanwhile, fellow Serie A team Atalanta have renewed their partnership with LeoVegas.News, the soccer-focused online magazine owned by the Swedish mobile gaming company.

The deal makes the online magazine the club's top sponsor for the 2024-25 season.

Last month the Bergamo club brought in cryptocurrency exchange firm Zondacrypto as its new sleeve sponsor in a three-year deal. The brand will also serve as the Bergamo club’s official crypto exchange partner.

The deal runs through the 2026-27 Serie A season, during which period the Zondacrypto logo will be present on the sleeves of the first-team shirts.