Italian soccer giants AC Milan have announced a new partnership with consumer technology company Dyson.
The “strategic collaboration” will be focused on Dyson’s new OnTrac model headphones, Dyson’s entry into the headphone market. The Italian club will collaborate on the launch of that product through the distribution of promotional material featuring the headphones and AC Milan players.
As 19-time champions of Italy’s top-tier Serie A, as well as seven-time winners of Europe’s elite Champions League, AC Milan is one of the continent’s most high-profile and commercially attractive clubs.
The announcement came days after Milan also revealed the renewal of its partnership with flour partner Molino Casillo.
Molino Casillo first partnered with the club in March 2023 ahead of the 2023-24 season, a deal that saw a Molino Casillo bakery installed at Milan’s Club 1899 hospitality suite at its iconic 75,817-capacity San Siro stadium.
The extended partnership will now see a second bakery installed in the stadium, at the Authority Lounge hospitality suite.
GlobalData Sport estimated the value of the sponsorship in its first year $500,000 per year for the Italian side, which will play in the 2024-25 edition of the UEFA Champions League.
The 2024-25 campaign of Italian soccer’s top-flight Serie A will run through May 25, 2025, while the 2024-25 Champions League begins on September 17 and will run through its showpiece May 31, 2025 final, which will be hosted at the Allianz Arena in Munich, home to Bundesliga heavyweights FC Bayern.
FC Bayern have also added to their partnership portfolio this week, announcing a new partnership with German charter airline FAI Aviation.
The exclusive partnership sees FAI become the official business aviation partner of the club through June 30, 2025, after the conclusion of the current 2024-25 German Bundesliga season.
Bayern will call upon FAI for chartered private jet flights for business purposes.
Speaking on the deal, FAI Aviation Group chair Siegfried Axtmann stated: “Business aviation enables efficient, time-saving, discreet and hassle-free air travel from private flight terminals at hub airports or dedicated business airports. We wish FC Bayern every success and look forward to making our contribution as an official and exclusive partner of business aviation.”
FAI also has a deal in place with the McLaren motor racing team of the iconic Formula 1 series, through which it holds a branding presence on the helmet of one of the team's two drivers, in this case, Lando Norris of the UK.
