Deal Focus: Atletico-Riyadh Air deal deepens Saudi’s LaLiga involvement
The Riyadh airline is now the naming rights sponsor of Atletico Madrid's Metropolitano stadium.
Latest edition: 22 October 2024
Latest edition: 22 October 2024
The Riyadh airline is now the naming rights sponsor of Atletico Madrid's Metropolitano stadium.
The brand will continue to design and manufacture NBA, WNBA, and G League uniforms until 2037.
The current tie-up between the Dutch league and the IMG agency runs through 2024-25.
The city will stage a scaled-down version of the games, featuring only 10 sports.
This announcement extends a partnership that first began in 2011.
More than 100 professional women's soccer players have signed an open letter to the sport's world governing body.
The league has agreed multi-year regional extension deals with the betting firms.
The parties want to “enhance global streaming services and expand the reach of media rights across the world.”
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