Deal Focus: Atletico-Riyadh Air deal deepens Saudi’s LaLiga involvement
The Riyadh airline is now the naming rights sponsor of Atletico Madrid's Metropolitano stadium.
22 October 2024
22 October 2024
The Riyadh airline is now the naming rights sponsor of Atletico Madrid's Metropolitano stadium.
The brand will continue to design and manufacture NBA, WNBA, and G League uniforms until 2037.
The current tie-up between the Dutch league and the IMG agency runs through 2024-25.
The city will stage a scaled-down version of the games, featuring only 10 sports.
This announcement extends a partnership that first began in 2011.
More than 100 professional women's soccer players have signed an open letter to the sport's world governing body.
The league has agreed multi-year regional extension deals with the betting firms.
The parties want to “enhance global streaming services and expand the reach of media rights across the world.”
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