11 October 2024
11 October 2024
Team principal James Barclay and TCS head of sports sponsorship Michelle Taylor explain how purpose-driven partnerships benefit the team.
Toyota Gazoo Racing will become Haas's official technical partner as part of the deal.
Two FIFAe World Cup tournaments featuring Konami’s eFootball game will take place, one on mobile and one on console.
As part of the partnership the plaza outside UBS Arena will be named Solo Stove Plaza.
British Cycling's new major agreement with Lloyds Bank was secured through the sports marketing giant.
The tie-up stretches across the top-tier Champions Cup and second-tier Challenge Cup club competitions.
The Arnault family will buy 55-56%, while Red Bull will acquire around 15% of the Ligue 2 club.
Currently, UEFA lists Adidas, Alipay plus, Atos, Hisense and Visit Qatar as its national team sponsors.
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