10 October 2024
10 October 2024
The luxury goods conglomerate's partnership with the high-profile series will maintain each side's high value image.
The multi-faceted partnership will involve collaboration on rights management, including sponsorship and broadcast.
The previous agreement between the two parties - until 2030 - had only been unveiled last September.
The digital financial services company was the presenting partner of the game in the French capital last season.
The proliferation of streaming platforms has raised the cost for many of watching the sports in which they are interested.
Starting in November 2025, the deal covers the public service television, radio and digital platforms of 19 EBU members.
A full range of F1-specific Hot Wheels is set to be launched in 2025.
The agency will support the event's Abbott World Marathon Majors candidacy.
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