Riyadh Air replaces Civitas as Atletico Madrid stadium naming sponsor
The money-spinning deal sees the stadium renamed the Riyadh Air Metropolitano through the 2032-33 season.
09 October 2024
09 October 2024
The money-spinning deal sees the stadium renamed the Riyadh Air Metropolitano through the 2032-33 season.
The brand from the Saudi capital has struck a three-year deal with the Spanish league.
The deal includes the 2025 and 2029 Women’s Rugby World Cups and the 2027 men’s edition.
The trio of franchises are avoiding a blackout after RSN operator DSG dropped their local broadcast contracts.
Victoriano Melero has served as acting CEO since February 2023.
NCL will receive exclusive marketing rights and designations through the NHL’s marketing, digital, and social media channels.
The biggest driver in the revenue uplift was TV rights fees, after the team reached the Champions League final.
The streaming heavyweight becomes the global distributor for the high-profile range of Riyadh Season boxing fights.
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