11 September 2024
11 September 2024
AWS will continue to provide the league with its AI-powered data solutions.
This deal comes after the two parties announced a memorandum of understanding in late July.
The series claims to have grown its global cumulative TV viewership by 35% last season.
Adidas will also have a strong presence during the tournament and throughout promotional activities for the competition's second season.
The Japanese brand becomes the North London club’s first-ever digital transformation partner.
The Japanese electronics heavyweight last signed an IOC sponsorship deal in early 2014.
The deadline for prospective rights-holders to submit bids for the eight packages is October 16.
International Sports Convention CEO Nigel Fletcher looks ahead to what attendees can expect from the event's 2025 edition.
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