Explainer: How major tournaments supercharge athlete partnerships
CAA Sport's head of international talent Roman Di Somma explains how brands and athletes collaborate around showpiece events.
29 July 2024
29 July 2024
CAA Sport's head of international talent Roman Di Somma explains how brands and athletes collaborate around showpiece events.
This came as part of overall improved results for its owning company, French media conglomerate Vivendi.
The media giant filed a lawsuit on Friday in New York County Supreme Court, alleging a breach of contract.
The Ligue 1 club enjoyed a 27% rise in revenue from the previous year.
The July 26 Opening Ceremony of the 2024 Paris Olympics averaged 28.6 million viewers on NBCUniversal and Peacock.
The Premier League champions have made Betway their official global betting partner.
The deal follows last month's announcement that VaideBet had terminated its record three-year shirt sponsorship deal with Corinthians.
Europa League winners Atalanta land Acqua Lete as a new main sponsor, while APU Apustaja will feature on Udinese's sleeves.
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