Daily Newsletter

09 September 2024

Daily Newsletter

09 September 2024

2024 US Open breaks records with over 1 million fans for first time

The 1,048,669 total over three weeks marks an 8% increase over 2023, itself a record-breaking year.

Riccardo Bresaola September 09 2024

Hard-court tennis’ 2024 US Open grand slam championships has broken attendance records, with more than one million attendees in total.

The 1,048,669 total over three weeks marks an 8% increase over 2023, itself a record-breaking year, while attendance for the two weeks of this year's main draw reached a new high of 832,640. This makes the 2024 championships at the USTA Billie Jean King National Tennis Center the first to surpass the seven-figure mark.

The 2024 edition was the first to feature a seven-day US Open Fan Week, which was attended by over 219,000 fans, featuring signature events and activities each day and night of the week.

This represented a 37% increase from 2023.

The tournament concluded over the weekend, with Italy Jannick Sinner winning the men's singles, and Aryna Sabalenka from Belarus coming out as the victor in the women's singles.

Last month it was announced that the US Open will continue to be shown domestically by heavyweight sports broadcaster ESPN through 2037 through a 12-year deal extension.

It comes as an extension of the previous agreement between the two partners, which covered the 2015-25 cycle of the New York event (and was unveiled in 2013). At the time of signing, that deal was reported as being worth $75 million annually.

Other broadcasters to have struck US Open deals beyond next year include Sportdeutschland.tv in Germany, Sky Sports in the UK and Ireland, BeIN across the Middle East and North Africa, and Warner Bros. Discovery across Europe as a whole through 2027.

Olympic Games 2024 Overview

GlobalData's latest report takes a look at the main commercial landscape of the Olympic Games, highlighting the main media and sponsorship rights. The estimated annual sponsorship revenue of the competition is $1.43 billion. The IOC currently boasts 15 active partnerships linked to its worldwide (TOP) partner program. These are the biggest and most lucrative deals held by the IOC. The biggest sponsorship deal is with Coca-Cola-Mengniu.

Olympic Games 2024 Overview

GlobalData's latest report takes a look at the main commercial landscape of the Olympic Games, highlighting the main media and sponsorship rights. The estimated annual sponsorship revenue of the competition is $1.43 billion. The IOC currently boasts 15 active partnerships linked to its worldwide (TOP) partner program. These are the biggest and most lucrative deals held by the IOC. The biggest sponsorship deal is with Coca-Cola-Mengniu.

Olympic Games 2024 Overview

GlobalData's latest report takes a look at the main commercial landscape of the Olympic Games, highlighting the main media and sponsorship rights. The estimated annual sponsorship revenue of the competition is $1.43 billion. The IOC currently boasts 15 active partnerships linked to its worldwide (TOP) partner program. These are the biggest and most lucrative deals held by the IOC. The biggest sponsorship deal is with Coca-Cola-Mengniu.

Olympic Games 2024 Overview

GlobalData's latest report takes a look at the main commercial landscape of the Olympic Games, highlighting the main media and sponsorship rights. The estimated annual sponsorship revenue of the competition is $1.43 billion. The IOC currently boasts 15 active partnerships linked to its worldwide (TOP) partner program. These are the biggest and most lucrative deals held by the IOC. The biggest sponsorship deal is with Coca-Cola-Mengniu.

Olympic Games 2024 Overview

GlobalData's latest report takes a look at the main commercial landscape of the Olympic Games, highlighting the main media and sponsorship rights. The estimated annual sponsorship revenue of the competition is $1.43 billion. The IOC currently boasts 15 active partnerships linked to its worldwide (TOP) partner program. These are the biggest and most lucrative deals held by the IOC. The biggest sponsorship deal is with Coca-Cola-Mengniu.

Olympic Games 2024 Overview

GlobalData's latest report takes a look at the main commercial landscape of the Olympic Games, highlighting the main media and sponsorship rights. The estimated annual sponsorship revenue of the competition is $1.43 billion. The IOC currently boasts 15 active partnerships linked to its worldwide (TOP) partner program. These are the biggest and most lucrative deals held by the IOC. The biggest sponsorship deal is with Coca-Cola-Mengniu.

Olympic Games 2024 Overview

GlobalData's latest report takes a look at the main commercial landscape of the Olympic Games, highlighting the main media and sponsorship rights. The estimated annual sponsorship revenue of the competition is $1.43 billion. The IOC currently boasts 15 active partnerships linked to its worldwide (TOP) partner program. These are the biggest and most lucrative deals held by the IOC. The biggest sponsorship deal is with Coca-Cola-Mengniu.

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