Belgian soccer’s top-tier Pro League has extended its partnership with WSC Sports, the sports-focused AI-powered video content provider.
The renewed tie-up will continue to see all 29 professional clubs continue to utilise AI-powered video content solutions.
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Since partnering in 2019, the Pro League has provided all its member clubs with access to WSC Sports’ platform for automated video footage delivered in multiple languages.
AI-powered video has been credited with playing a key role in the league’s growth across its digital channels in recent years. In 2023, the league shared almost 20,000 videos with its clubs, which equated to a 107% increase year-on-year.
A key new aspect of the extended partnership will see the addition of WSC Sports’ new In-App Stories product allowing Pro League clubs to “provide direct-to-fan experiences within owned and operated digital platforms, enabling fans to engage with personalized vertical video experiences similar to popular social media platforms.”
The parties claim In-App Stories will help the league “create new monetization inventory and increase revenues through the provision of additional advertising opportunities within and around story-based content.”
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By GlobalDataIn addition, all Pro League clubs now have access to a five-year archive of content. This is designed to make the content creation process “extremely efficient”, and provide more time for original, non-live, storytelling content around their matches.
Aviv Arnon, WSC Sports co-founder and chief business development officer, said: “The Belgian Pro League is one of the most innovative leagues we work with. They truly understand the value in lifting clubs, collectively, which is why they make our solution available to all members and are now adding our In-App Stories product to further increase direct engagement with their fans.
“The Pro League has gone from strength-to-strength in recent years in no small part to their digital strategy. Their focus on facilitating more content creation has helped clubs unlock a host of new revenue streams and gain invaluable data about fan consumption habits across owned and operated channels. This feeds their content strategy that helps reach new fans and keeps legacy fans coming back for more.”
Lorin Parys, Belgian Pro League chief executive, added: “WSC Sports technology has played a major role in the record growth of the league in recent seasons, as we have doubled down on digital content production across all platforms and formats in multiple languages.
“Now, we are thrilled to add the capabilities of In-App Stories to help us meet our fans' expectations and deliver more of the content they want, where they want to consume it.”
The Pro League is among a portfolio of over 490 leagues, teams and broadcasters – including ESPN, YouTubeTV, the NBA, Bundesliga, LALIGA, and Serie A – who use WSC Sports’ AI-powered technology.
Earlier this month, Czech soccer’s LFA (League Football Association) organizing body was added to WSC Sports’ partnership stable.
The Pro League, meanwhile, recently went to market with a domestic media rights tender for the five seasons between 2025 and 2030.
