The deal will see Virgin Media become the sole and exclusive free-to-air broadcaster of the league (Credit: League of Ireland)

Commercial free-to-air Irish broadcaster Virgin Media has signed a new four-year broadcast agreement with the Republic of Ireland’s top-tier League of Ireland soccer league.

The deal will see Virgin Media become the sole and exclusive free-to-air broadcaster of the competition.

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As part of the agreement, Virgin Media will broadcast 36 matches with a live fixture each round of the season, marking the first time each round has been broadcast.

Virgin Media Television director of news and sport Mick McCaffrey said: “We are delighted to be the exclusive broadcaster for the next four years. Virgin Media Television is committed to the league and to delivering on the fans’ ask for more live matches.

“For the first time, supporters will have free-to-air coverage of the biggest and best game each Friday of the season along with the goals from every other game. We are excited to bring greater exposure to the league and play our part in increasing grassroots participation in communities throughout the country.”

The Football Association of Ireland’s commercial director, Sean Kavanagh, added: “We’re delighted to announce this landmark broadcast agreement for the League of Ireland with Virgin Media Television.

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“Since our initial agreement in 2023, the partnership has grown along with the interest in the league and this new announcement will be able to help take the League of Ireland to another level.

“Having the consistency of live broadcasts for every round will be crucial in building the level of coverage needed for the League of Ireland and we are excited to continue working with the team at Virgin Media Television.” 

The 2024 edition of the league saw Shelbourne secure a first title in 18 years. The new season will start on February 14.