All players who do not have an active individual shoe deal will have Under Armour basketball footwear options available to them. (Unrivaled imagery)

Unrivaled, the new 3×3 professional women’s basketball league set to launch in the US in January, has signed a multi-year deal with US sportswear brand Under Armour, making that brand the league’s official uniform partner and performance outfitter.

As part of the deal, Under Armour will supply all players, coaches, and staff with performance apparel and accessories both on and off the court.

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All players who do not have an active individual shoe deal will have Under Armour basketball footwear options made available to them, and Under Armour will give players the opportunity to create their own custom products.

Sean Eggert, Under Armour senior vice president of global sports marketing, has said: "We couldn't be more thrilled to partner with Unrivaled to outfit some of the best women's basketball players in the world as they compete on this exciting new stage.”

Unrivaled will officially tip off its inaugural season on January 17.

Last month Unrivaled received new investment from the Avenue Sports Fund.

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The firm joins the league’s investor group that already includes several former US athletes such as Alex Morgan, Megan Rapinoe, Carmelo Anthony, and Steve Nash, as well as businessman Gary Vaynerchuck and media executives Ann Sarnoff, John Skipper and David Levy.

In October the new league signed a multi-year media rights partnership with TNT Sports in the US. As part of that deal, TNT Sports also agreed to invest an undisclosed amount in Unrivaled.

In July, meanwhile, Unrivaled brought in financial services brand Ally as its founding brand partner.

Ally Financial is the league's founding partner, and State Farm also recently joined the league's growing partnership portfolio.

Unrivaled recently hired Micky Lawler, the former Women’s Tennis Association president, as its first commissioner.