Unilever and UEFA are adding to a collaboration that saw the brand partner with the men’s Euros in Germany last year. (UEFA imagery)

UEFA has added experienced women’s soccer sponsor Unilever to the list of commercial partners for this year’s Women’s European Championship.

Through a deal unveiled today with European soccer’s governing body, brands from the Unilever food and personal care business groups – such as Hellmann’s, Knorr, Dove, and Rexona – will produce integrated campaigns to reach fans both in and out of stadia during the event.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Unilever and UEFA are adding to a collaboration that saw the international consumer products giant partner with the men’s Euros in Germany last year, with GlobalData Sport valuing that partnership at $15 million.

The 16-team Women’s Euro will take place across eight host cities in Switzerland between July 2 and 27. The host venues are Basel (opening game and final), Bern, Geneva, Zurich, St. Gallen, Lucerne, Thun, and Sion.

Most recently in terms of commercial activity for the tournament, UEFA brought in the Lidl and Swissquote brands as tournament sponsors in mid-December.

Swissquote was added to Miele Switzerland and Swisscom as a national partner for the event, while the following brands are partners alongside Lidl: adidas, Amazon, AXA, Booking.com, EA Sports, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, PlayStation, and Visa (the first partner brought on board).

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In 2017, UEFA separated its women’s sponsorship packages from those for the men’s game for the first time.

Most recently, Unilever extended its deal with South America’s Conmebol governing body, covering the iconic Copa Libertadores and secondary Copa Sudamericana club competitions. This extension sees deodorant brand Rexona continue as a partner of those competitions.

In terms of women's soccer, meanwhile, Rexona became a partner of the Saudi Arabian women's national team program late last year, while Unilever acted as a sponsor of the 2023 FIFA Women’s World Cup in Australia and New Zealand.