Franck Denglos joins Under Armour with 25 years of experience in the sports, lifestyle, and fashion industries. (Under Armour)

US sportswear brand Under Armour has appointed Franck Denglos as its new vice president of commercial for Europe, the Middle East and Africa (EMEA).

In the role, he will oversee all sales channels across the EMEA region, including wholesale, distributors, ecommerce, and retail. His primary focus will be on accelerating growth and expanding Under Armour’s presence in the region.

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Denglos will be based out of the organisation’s Amsterdam office.

He joins Under Armour with 25 years of experience in the sports, lifestyle, and fashion industries.

His career includes over 25 years at German sportswear giant adidas, where he most recently served as president of the brand in Italy.

Kevin Ross, senior vice president and managing director of EMEA, said: “With his proven ability to lead and his sharp understanding of our business landscape, I’m confident Franck will take our commercial success to the next level.

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“We believe that with exceptional leaders like Franck at the helm, we are well-positioned to expand our impact in shaping the future of our EMEA operations.”

Denglos becomes the latest senior appointment at Under Armour after the brand recently hired Yassine Saidi as chief product officer and Eric Liedtke as executive vice president of brand strategy.

However, it was revealed in May that Under Armour will cut jobs after posting a 3% drop in revenue in its financial results for the 2024 fiscal year (which ended March 31, 2024).

The company’s global revenue fell to $5.7 billion across the year, most noticeably in its primary market of North America, where income decreased 8% to $3.5 billion, offsetting an 8% increase in international revenue, which grew to $2.2 billion.

Under Armour's founder Kevin Plank returned as chief executive on April 1, succeeding Stephanie Linnartz after she stepped down, following further changes to the executive team in mid-2023 to attempt to drive profits.