The 2025-28 cycle of national team soccer covers, most prominently, the flagship Euro 2028. (Qian Jun/MB Media/Getty Images)

UEFA, soccer's governing body across Europe, has issued an invite to brands interested in partnering with its men’s national team program for the 2025-28 cycle.

Swiss-based UEFA has formally invited all brands and companies interested in these opportunities to contact its partner agency CAA Eleven at sponsorship@caa11.com.

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The 2025-28 cycle of national team soccer covers, most prominently, the flagship UEFA European Championships in 2028. The previous cycle came to an end with UEFA Euro 2024, which took place across Germany earlier this year.

In addition, properties such as the UEFA Nations League Finals in 2025 and 2027, and qualifying games for both the 2028 Euros and the 2026 FIFA World Cup, are included.

Indeed, UEFA has said it has already received “considerable interest” for sponsorship opportunities around Euro 2028, which will be held in the UK and Ireland.

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Currently, UEFA lists adidas, Alipay plus, Atos, Hisense and Visit Qatar as its national team sponsors.

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All five of those, and eight other brands including Betano, Coca-Cola Zero, Lidl, and Engelbert, also served as Euro 2024 commercial partners.

Earlier this week, meanwhile, UEFA launched its last tender process for sponsorship rights across its lower-tier men’s club competitions, for the 2024-27 cycle.

The body invited entities from all product categories to express interest in the last available sponsorship package covering the second-tier pan-European Europa League and third-tier Conference League for the 2024-25, 2025-26, and 2026-27 seasons.

So far, UEFA has brought on board seven brands – Hankook, Strauss, Enterprise Rent-a-car, Swissquote, Just Eat, Lidl, and Betano – as partners for these two competitions, with the 2024-25 Europa League and Conference League having got underway over the last few weeks.

The Swiss body will also be launching a tender to find a payment services sponsor for its various women’s football competitions on October 21.