The Two Circles agency has opened a new office in Vancouver, Canada, taking its total of offices across the globe to 13.
In addition, Two Circles – which has its global headquarters in London – will play a role in the ticketing strategy for the 2026 European Athletics Championships, it has been unveiled, in partnership with the Athletic Ventures vehicle.
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Regarding the Vancouver facility, Two Circles now has five offices spread across North America.
The agency has said that through its opening, it will look to “continue to push the boundaries of data-driven sports marketing, helping clients unlock new commercial, and delivering enhanced fan experiences.”
Vancouver, specifically, is where Kore, an intelligence platform based around fans and partnerships that Two Circles struck a deal to acquire, last October, was founded.
Across Canada, Two Circles has partnerships in place with sporting properties such as the Calgary Flames, Edmonton Oilers, Montreal Canadiens, and Ottawa Senators (all franchises from ice-hockey’s NHL.)
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By GlobalDataMatt Hoffmann, an executive vice president at Two Circles, has commented: “Our business is growing rapidly across North America, and Vancouver is a natural home for our latest expansion. With a thriving sports and technology ecosystem, it’s the perfect place for us to continue building our tech-enabled services and strengthen our partnerships in the region.”
The 2026 European Athletics Championships, meanwhile, will be held in Birmingham, England, at the 18,000-capacity Alexander Stadium, between August 10 and 16 next year.
Heather Reading, ticketing lead for Two Circles, has said: “The UK is world-leading when it comes to staging sports events that reach and inspire, and we’re excited to build a plan with fans at the heart of it – creating unforgettable moments together.
In the past, Two Circles has been involved in assisting with the ticketing strategies for UK athletics events such as the 2017 World Championships held in London, and also the 2023 and 2024 London Diamond League meetings.
In terms of the agency’s recent activity, earlier this month it was unveiled as a partner of the Cricket Australia (CA) national governing body.
The two organizations will work on enhancing and amplifying CA’s commercial approach, driving sustainable revenue growth, and maximizing the sport’s reach.
Two Circles also opened an office in Melbourne in early 2023, through the acquisition of Australian technology firm Codeware (which at that point counted CA as a client).
