Two Circles, the data-focused sports marketing agency, has bolstered its commercial leadership with the appointment of Melissa Brown as business development director.
She joins the company from IMG, having spent the last three years with the major sports and entertainment agency as vice president of business development.
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Brown, who has more than two decades of experience in the industry, has also held senior roles at NFL UK and Syco Entertainment, working on partnerships with major brands including Visa, Budweiser, Microsoft, PepsiCo, and Marks & Spencer. She also founded Freyma, a consultancy focused on brand partnerships.
Gareth Balch, chief executive and co-founder of Two Circles, said: “Melissa is going to have a huge impact here at Two Circles, as we look to grow our proposition for brands looking to maximise their investments in sports and entertainment.
“Melissa brings a strong blend of commercial experience, creativity, and brand know-how, with an innate ability in helping brands build powerful connections with fans. Melissa will play a key role in driving long-term value and fresh thinking for our clients.”
Brown added: “Two Circles has long been the go-to business to help rights holders grow their audiences and revenues, and now it is using all of that experience, data, and insights to help brands grow audiences and revenues.
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By GlobalData“I’m excited to be joining such a forward-thinking team to bring creative approaches to our clients that draw on the company’s incredible success in deploying innovative data-driven marketing strategies that connect with fans in a smarter, more impactful way.”
Two Circles has been very active in recent months, with several commercial and media rights agreements.
Most recently, the firm was appointed as the exclusive sponsorship agency for English soccer's top-tier Women's Super League, through 2028-29.
In late March, Two Circles was hired to distribute and market the media rights (internationally) for French men's rugby union's top two divisions under a seven-year deal with the LNR organizing body.
The UK-based agency was also brought in as a partner of the Cricket Australia governing body last month.
Meanwhile, Two Circles opened a new office in Vancouver, Canada, in March, taking its total of offices across the globe to 13.
In addition, Two Circles – which has its global headquarters in London – will play a role in the ticketing strategy for the 2026 European Athletics Championships in partnership with the Athletic Ventures vehicle.
