The initial games under the deal will be two tests against the West Indies later this month. (Stu Forster/Getty Images)

Pakistani sports media brand Tower Sports has snapped up live-streaming rights to all home international cricket played by the country’s national teams during 2025.

Tower Sports (which does not currently have a streaming platform) now holds rights to four men’s test matches, 16 one-day internationals, and 15 Twenty20 fixtures, during the next 12 months.

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The Pakistan Cricket Board (PCB) governing body, in announcing the deal, has claimed it represents a “substantial increase in price” in comparison to the value of the previous Pakistan home series rights, late last year.

The initial games under the deal will be two tests against the West Indies, to take place between January 17 and 29 in Multan.

The PCB initially unveiled Tower Sports – which holds the license for the pay-TV Ten Sports channel – as a joint domestic broadcast partner – alongside ARY – last August, and has now allocated the streamer rights to all home fixtures in 2025, following what it has called a “transparent tender process.”

It has been reported that Tower Sports will sub-license the initial fixtures, given it is without a streaming platform of its own at present.

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Duraid Qureshi, chief executive at the HUM Network (the parent company of Tower Sports), said: “By bringing exclusive coverage of Pakistan’s cricket matches to digital platforms, HUM Network aims to revolutionize how cricket is experienced by fans, offering unparalleled access to their favorite sport.”

The PCB’s deal with ARY and Tower Sports, as an overall agreement, runs through December 2026, and when signed brought to an end a lengthy search by the governing body for a long-term domestic rights partner.

Pakistani media rights to events organized by the International Cricket Council (ICC), meanwhile, are held by a combination of Tower Sports and state broadcaster PTV.

The men's ICC Champions Trophy will take place predominantly in Pakistan between February 19 and March 9.