TOCA Football, the technology-focused soccer training and entertainment company, has raised approximately $100 million in private offerings.
This was undertaken to accelerate its global growth, which it will do by investing in new technologies, upgrading its TOCA Soccer training centers, and opening additional soccer-themed TOCA Social entertainment venues.
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TOCA raised its Series F round (the process of raising a large amount of capital, often exceeding $100 million, from venture capital firms and other investors) from existing shareholders and new investors.
Jim Kavanaugh, founder and chief executive of World Wide Technology (WWT) and co-owner of professional soccer team St. Louis City; Bill Anderson, former chairman and chief executive of Anderson Holdings, founder of First Beverage Group, and founder of June Street Capital; Jared Smith, co-founder of Qualtrics; and chess grandmaster Magnus Carlsen all participated in the round.
England men’s soccer national team captain Harry Kane also participated, in addition to the recent renewal of his collaboration agreement with TOCA, wherein he will continue to serve as a key brand ambassador.
TOCA also raised additional funds for the construction of its first US TOCA Social entertainment venue, in collaboration with Major League Soccer (MLS).
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By GlobalDataThe entertainment company had recently announced plans to open its Texas-based venue at the Colony’s Grandscape in advance of the 2026 World Cup in the US.
New investor Kavanaugh said: “TOCA’s unique approach, combining personalized, data-driven training with engaging, soccer-themed entertainment, has captivated a global audience, from elite athletes to young players discovering the game for the first time.
“With a presence in key markets, TOCA is poised to redefine the future of soccer on a global scale.”
TOCA co-chairman Erik Anderson added: “I am excited to welcome our new shareholders and to work with WWT as a key technology partner. Their exceptional experience in propelling the world’s largest and most innovative organizations will be vital in driving TOCA’s growth.”
In 2022 the MLS acquired an equity stake in TOCA Football as part of an expansive 10-year partnership between the two organizations.
The tie-up, which started in 2023, saw TOCA become an official training and entertainment facility partner of MLS, integrating the league's content in all its soccer training centers.
Earlier this year, TOCA also announced a partnership with Unibail-Rodamco-Westfield to open TOCA Social venues in Continental Europe, as well as announcing its first franchise deal in Mexico with Ventura Entertainment.
These venues plan to open in London, Paris, and Monterrey in 2025.
