The Ministry of Education Sports Administration (SA) commissioned a special series of Taiwan-themed sports gifts for the 2024 Paris Olympic and Paralympic Games, as well as for future international sports diplomacy efforts.

Designed by the General Association of Chinese Culture (GACC) and Wang Yin-Zhuo’s design team, the gifts were recognized today, December 6, with the 2024 Taiwan Design BEST100 “Design of The Year” Award. Lai Ching-Ting, a senior specialist from the International and Cross-Strait Sports Division, represented the SA at the award ceremony.

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Taiwan Design BEST100 was established in 2012 by Shopping Design, a media operation focused on design trends and new business directions. Each year, its team conducts months of discussions and selects the top 100 outstanding design works, people, events, and products in Taiwan.

The awards ceremony, known as the "SDA Exchange Gala," includes categories such as Designer/Team of The Year, Design of The Year, Brand of The Year, Architectural Space, Exhibition and Events, and Arts and Culture Promotion Platforms.

The award-winning Taiwan-themed sports gifts were created through collaboration between the SA and the GACC, with design work led by Wang Yin-Zhuo's team, who also developed the main visual design for Taiwan's National Day in 2022. The gifts feature the Formosan Blue Magpie, symbolizing Taiwan's athletes' skills, teamwork, agility, and vitality.

This design concept is embodied in three exclusive gift items for Taiwan’s athletes: a Blue Magpie glass cup, a Blue Magpie pendant, and a Blue Magpie scented card. Premier Cho Jung-tai presented the Blue Magpie pendant and scented card to Taiwan’s Olympic and Paralympic athletes and coaches at the airport before their departure for Paris.

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Additionally, during a visit to the Taiwanese delegation in Paris, Minister of Education Cheng Ying-yao presented a set of Blue Magpie glass cups to Father Père Étienne Frécon, receiving positive feedback from the coaches, athletes, and Father Père Étienne Frécon.

The SA congratulated the GACC and Wang Yin-Zhuo’s design team for their impressive win and also stated it highlights how sports can be fashionable. Moving forward, the SA plans to continue using the Blue Magpie-themed gifts in its sports diplomacy efforts, promoting the integration of sports and aesthetics while showcasing Taiwan’s soft power to a global audience.