TAG Heuer, the Swiss luxury watch brand, has renewed its multi-year partnerships with the Indianapolis Motor Speedway (IMS), the historic US racing circuit, and IndyCar, the US elite-tier series of open-wheel motor racing.
The manufacturer will continue as the official watch, timepiece, chronograph, and smartwatch of IndyCar and the Indianapolis 500. TAG Heuer also will remain as a presenting sponsor of the Hulman Terrace Club hospitality suites at IMS.
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As part of the deal, TAG Heuer will provide a special edition watch to the winning driver and chief mechanic of the Indianapolis 500 and the NTT IndyCar Series champion driver.
The Swiss watchmaker will also produce a special edition Indy 500 watch, expected to launch to consumers this May.
TAG Heuer branding will continue to be visible around the IMS, including high-visibility locations on the IMS Pagoda and IMS Scoring Pylon year-round, and on the retaining wall near the Yard of Bricks start-finish line during May.
The brand first began its partnership with IndyCar in 2014, and with the Indianapolis 500 and IMS in 2004.
Earlier this year, PPG, the paints and coatings supplier, also announced an extension of its partnerships with the IMS and IndyCar through 2029.
