Sportfive, the international sports marketing agency, has announced the renewal of its partnership with the 2024 Soccer Champions Tour.
The 2024 Soccer Champions Tour, which will run from July 27 to August 6, features soccer heavyweights Chelsea, Manchester City, AC Milan, Real Madrid, and Barcelona in six matches across stadiums in the US.
Following the 2023 launch of the tour, Sportfive will now return to manage the media, betting streaming, and data rights for the event outside the US.
Joe Carr, commissioner of the Soccer Champions tour, has now said: “Soccer Champions Tour is excited to expand our partnership with Sportfive ahead of this year’s edition featuring five of the world’s most storied clubs and six premium matches played throughout the US.
“The continued partnership will elevate our innovative product and ensure fans around the world have access to the biggest matches coming to the US this summer.”
Thomas Klingebiel, president of media at Sportfive, added: "We are delighted to continue our partnership with Soccer Champions Tour, reinforcing our commitment to delivering world-class sports experiences.
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By GlobalData"The inaugural campaign set a high standard, and we are excited to elevate the event further, ensuring soccer fans around the globe can tune in to all the action. This partnership underscores Sportfive's expertise in sports rights distribution and our dedication to enhancing the visibility and accessibility of soccer."
The 2024 Soccer Champions Tour will feature games held at the MetLife Stadium in New Jersey, Yankee Stadium in New York, Soldier Field in Chicago, the Camping World Stadium in Orlando, the M&T Bank Stadium in Baltimore, and the Bank of America Stadium in Charlotte.
The Tour was devised by US investment firm Sixth Street, which unveiled it last May, alongside its premium experiences company Legends.