CSM Ventures, the investment arm of Sweden-based Commercial Sports Media, has struck a deal to invest in Sportable, the sports data collection and analytics firm.
Through a strategic deal unveiled yesterday (January 22), CSM Ventures adds Sportable to a portfolio of firms that already includes Sportway Media Group, DMC Production, Play Replay, LaneTalk, and Golf GameBook.
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Sportable is best known for helping make ‘smart balls’, specializing in advanced technology that tracks balls and players across several sports, and its hardware is underpinned by AI and machine learning that turns data points into real-time automated insights on how players and the ball move during a game and in practice.
Clients include properties such as rugby union’s Six Nations and Major League Rugby, as well as Aussie rules football’s AFL.
Jonas Persson, Commercial Sports Media’s chief executive and co-founder, said: “Sportable’s ability to integrate advanced technology into sports operations creates meaningful value for teams, leagues, and fans. Their innovations are shaping the future of sports by providing solutions that combine performance data with engaging content.”
Dugald Macdonald, CEO and co-founder at Sportable, added: “We are excited about the opportunities ahead given CSM’s extensive expertise in supporting innovative sports organizations and technology companies to scale and lead in their categories. We are ready to get to work breaking new ground in CSM’s European and Scandinavian strongholds.”
Earlier this month, Sportable completed a deal to acquire computer vision firm Inteneous.
The firm, based in Melbourne, Australia, delivers computer vision and graphics applications in the cloud, having been founded by Greg Basser and sports broadcasting icon David Hill.
