England’s 1-1 draw with Denmark still leaves them in pole position to qualify from their group to Euro 2024 knockout stages. (Alex Grimm/Getty Images)

The UK’s BBC public-service broadcaster recorded a peak audience of 13.1 million for its coverage of England versus Denmark in men's soccer’s UEFA European Championships.

The game, which took place in Frankfurt, Germany, yesterday (June 20) and finished 1-1, was also streamed 5.6 million times across BBC’s iPlayer service. the BBC Sport website, and via its mobile app.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The average match audience was 11.2 million equating to a 63.9% audience share.

For England’s opening group stage game, a 1-0 victory against Serbia, there was an average audience of 10.5 million, although the peak was up at over 15 million.

England’s next and final group-stage game against Slovenia on June 25 (in which a draw will be enough to ensure qualification for the knockout stages) will be shown by commercial free-to-air network ITV.

See Also:

ITV and the BBC are sharing Euro 2024 coverage rights – and England’s fixtures – through a deal unveiled in November 2022 which also covers the 2028 edition of the men’s quadrennial tournament (that edition will be held in the UK and Ireland).

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Earlier this week, a peak of 9.4 million tuned into the BBC to see Scotland take on Switzerland, a game which also ended 1-1.

The average audience for that match was 8.6 million, while there were also 3.6 million streams through the aforementioned online and mobile platforms.

Meanwhile, yesterday’s Euro 2024 clash between heavyweights Spain and Italy (in which Spain emerged with a 1-0 win), was watched in Italy by a total of almost 13.4 million across both public-service broadcaster Rai and pay-TV’s Sky Italia.

Rai brought in 12.3 million of that figure, as opposed to Sky’s 1.05 million. Overall, the viewing numbers equated to a viewing share of 62.9%.

For Italy’s opening Euro 2024 fixture, a 2-1 win against Albania, the total audience across those two broadcasters was 11.2 million, a viewing share of 60.5%.

Of the 51 Euro 2024 games, Sky Italia is showing 20 of them exclusively.

Italy – who won the last Euros, in 2021 – play Croatia in their final group game, on June 24.