The Red Bull Racing Formula 1 (F1) motor racing team has today announced a new sponsorship deal with sunglasses brand Maui Jim.
Through a multi-year agreement, Maui Jim will provide its eyewear to the entire Red Bull Racing team.
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As the eyewear partner of the eight-time F1 world champions, the brand’s polarized sunglasses will be worn by the team’s drivers, pit crew, and support staff throughout the global race calendar.
Last week, Red Bull Racing also renewed and expanded its commercial tie-up with PPDS, the company behind the Philips Professional Displays brand.
As one of the top teams in F1, Red Bull Racing boasts a wide range of high-profile sponsors, with other brands involved including Tag Heuer, Honda, and Castore.
However, the partnership with cryptocurrency exchange platform Bybit has not been renewed after the contract between those two parties came to an end following the conclusion of the 2024 campaign.
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By GlobalDataTowards the end of the 2024 season, the F1 outfit announced two new sponsors in online trading broker AvaTrade and video technology firm Neat, with additional partners expected to be added before the 2025 season gets underway with the Australian Grand Prix on March 16.
Driver Max Verstappen won a fourth straight F1 World Championship last season, but Red Bull failed to retain the Constructors' Championship after winning it in 2022 and 2023, this time coming third, behind McLaren and Ferrari.
