Paris Saint-Germain, the French soccer giants, have signed up sneaker and streetwear retailer Snipes as their new back-of-shirt sponsor for the next three seasons.
As part of the deal, the Snipes logo will be displayed on the back of the men’s first team jerseys during all Ligue 1 games through the 2026-27 campaign.
Go deeper with GlobalData
The company, owned by German shoe retailer Deichmann, will be a global premium partner of the French side and its official culture and community partner.
Snipes will also integrate the partnership into its own charity program, “Snipes Serves”.
Dennis Schröder, Snipes chief executive, said: “This is the biggest deal in Snipes’ history. For us, it’s not just about putting our logo on the back of Paris Saint-Germain jerseys or doing standard advertising.
“Paris Saint-Germain is the biggest lifestyle brand in the world of football, and together, we want to make a real impact—both locally in Paris and globally.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSnipes will feature on PSG’s shirts alongside kit supplier NIKE and front-of-shirt shirt sponsor Qatar Airways.
The Ligue 1 champions are currently without a sleeve sponsor this season after their deal with Goat, the online footwear marketplace, came to an end.
