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Rodeo - 22 Jul 2005
Calabasas, California – The Professional Rodeo Cowboys Association (PRCA) the world’s largest rodeo organization and HorseTV Media Group, the multi-media company launching The Horse Channel on cable and satellite later this fall, today announced the creation of a strategic alliance that will provide horse enthusiasts, rodeo fans and the Western industry a Western-lifestyle programming block on the new television network.
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