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Baseball - 05 Apr 2002
In a three-year deal worth more than £1 million, Frubes, Yoplait Dairy Crest's popular children's fromage frais brand, will become the first-ever title sponsor of Major League Baseball and BaseballSoftballUK's schools and youth development programmes in the UK. The sponsorship, which will be supported by Sportsmatch, will create unprecedented exposure for baseball and softball in this country and lead to a marked increase in participation numbers for both sports. The sponsorship includes MLB's
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