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Showing 1 to 17 of 17 records
American football - 22 Oct 2004
The NFL and the Hawaii Tourism Authority (HTA) have reached an agreement on a contract extension for the Pro Bowl, ensuring that the annual All-Star game will remain in Hawaii through 2009.
American football - 24 Feb 2004
Chicago and New York, February 23, 2004 - Gatorade and the National Football League today announced they have reached an agreement in principle to renew their long-standing partnership through the 2011 season. This eight-year agreement extends Gatorade's sponsorship, which officially began in 1983, and builds upon the association between America's number one sports league and America's leading sports beverage.
American football - 02 Sep 2003
Fresh from re-negotiating Littlewoods Bet Direct's advertising campaign for Super League 2004, Sports 360 have represented Littlewoods Bet Direct in negotiations with Sky Sports over the NFL broadcast sponsorship. These discussions resulted in a successful conclusion for all concerned parties.
American football - 23 Jul 2003
Armonk, NY, July 23, 2003 - The National Football League and IBM today announced a three-year agreement naming IBM as the NFL's official information technology (IT) partner. The agreement is centered on helping the NFL create the technology platform required to support next-generation digital media and other critical new business ventures for the NFL.
American football - 10 Feb 2003
More than one million television viewers in the United Kingdom tuned in to watch Super Bowl XXXVII from San Diego on January 26, it was announced today.
American football - 21 Jan 2003
The NFL has undertaken its biggest ever marketing and promotion campaign in the United Kingdom in support of Super Bowl broadcasts on five and Sky Sports.
American football - 25 Nov 2002
National Football League (NFL) is to invest a significant sum in the marketing of its flagship event, the Super Bowl. This unprecedented commitment coincides with the first live broadcast of the Super Bowl on terrestrial television since 1998.
American football - 27 Mar 2002
Coors Brewing Company has reached a multi-year sponsorship agreement with the National Football League, it was announced today.
American football - 24 Apr 2001
NFL Properties and PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, today announced a new marketing partnership. According to the terms of the agreement, NFL Properties will, for the first time, have the right to market the NFL player group licensing rights to its current and future sponsors.
American football - 13 Feb 2001
Sponsorship Research International (SRi) analyzed both the CBS (domestic) and International feed (Canal + France) of Super Bowl XXXV. During the International broadcast, virtual advertising (provided by Princeton Video Image) was used for sponsors FedEx and Kodak. During the domestic broadcast on CBS no virtual signage was utilized.
Showing 1 to 17 of 17 entries