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Field hockey - 15 Mar 2007
The BDO Hockey Champions Trophy, women, which was held in Quilmes, Argentina from 13 until 21 January 2007, generated a record TV exposure for a women’s Champions Trophy.
Soccer - 05 Mar 2007
At its meeting today in Manchester, the International Football Association Board (IFAB), the guardian of the Laws of the Game, set down criteria for all future experiments involving goal-line technology.
Ice hockey - 02 Feb 2007
Zug, Switzerland, 02 February 2007 – Infront Sports & Media, the exclusive commercial partner of the International Ice Hockey Federation (IIHF), has announced Henkel as a new Official Sponsor for the 2007 IIHF World Championship, which takes place from 27 April to 13 May in Russia.
Bobsleigh & skeleton - 17 Jan 2007
Zug, Switzerland, 16 January 2007 - Bauhaus has signed an agreement to become the title sponsor of the 2007 FIBT World Championships in bobsleigh and skeleton, which takes place in Switzerland from 22 January to 4 February 2007.
Taekwondo - 04 Jan 2007
The World Taekwondo Federation signed a contract with Germany’s Schramm Sport GmbH on taekwondo support projects at the headquarters of the WTF in Seoul on Jan. 3, 2007.
Handball - 07 Dec 2006
Hamburg / December 7, 2006 - The marketing experts at the European Handball Federation (EHF), and the SPORTFIVE sports rights agency - with whom they signed a marketing collaboration in May 2006 - have jointly standardized and fine-tuned sponsor publicity in the Handball Champions League.
Baseball - 29 Nov 2006
Frankfurt, Germany. November 28, 2006 - Major League Baseball is in the running to win a prestig-ious sports marketing award for Play Ball!, baseball's grassroots initiative in Germany.
Sailing - 27 Nov 2006
ISAF President Göran PETERSSON (SWE) answers your questions today in the first part of <A href="http://www.sailing.org/">http://www.sailing.org/</A> Ask the President feature. The main focus of questions submitted was Olympic Sailing and today the President concentrates his responses on this area.
Cricket - 27 Nov 2006
Brit Insurance Holdings PLC (“Brit Insurance” or “the Group”), the UK-domiciled international general insurer and reinsurer, has today strengthened its links with English cricket by becoming the Official Insurance Partner of English Test Match Grounds in a four-year sponsorship deal.
Field hockey - 27 Nov 2006
The recently held hockey World Cups generates an enormous TV exposure. The BDO Hockey World Cup Men, played in Monchengladbach, Germany early September, generated a television audience of 645 million viewers worldwide.
02 Nov 2006
Kaiserslautern / November 1, 2006 - The buchholz-fachinformationsdienst GmbH (bfd) newswire will remain true to historic 1. FC Kaiserslautern football club in the new season.
Olympics - 01 Nov 2006
Tomorrow marks the closure of an open call for interest in designing the Vancouver 2010 Games mascot(s). VANOC has received submissions from around the world, as well as extensive public comments and feedback through its website at vancouver2010.com.
Sailing - 30 Oct 2006
The ISAF Annual Conference brings together figures from across the sailing world in Helsinki, Finland from 2-12 November to discuss, debate and decide on the major issues affecting our sport.
Soccer - 26 Oct 2006
Singapore, 25 October 2006 – Football Media Services (FMS), the joint venture between Infront Sports & Media and Dentsu handling the distribution of Asian broadcast rights to the 2007-2014 FIFA events on behalf of FIFA, has successfully negotiated a substantial broadcast rights agreement with SBS International.
Soccer - 24 Oct 2006
Sportsmedia Broadcasting, the UK's leading provider of sports news to radio stations and multimedia launches <A href="http://www.footballaudio.com/">http://www.footballaudio.com/</A>, the first podcast site available to users throughout the world dedicated to football interviews and features.
Basketball - 23 Oct 2006
Zug, Switzerland / Beijing, PR China, 20 October 2006 – Infront Sports & Media and the Chinese Basketball Association (CBA) have signed a ground-breaking sponsorship agreement with China Mobile Communications Corporation (China Mobile/CMCC) for basketball in China. This is the most comprehensive sponsorship deal ever agreed for the CBA and also the single largest sponsorship agreement announced thus far by Infront.
Soccer - 11 Sep 2006
ACF Fiorentina and international sports marketing agency SPORTFIVE have agreed to join forces in marketing the advertising rights of the club.
Soccer - 20 Mar 2006
Zug, Switzerland / Tokyo, Japan, 17 March 2006 – FIFA has announced its decision on the distribution for the Asian broadcast rights to the 2010 and 2014 FIFA World Cup™ and all FIFA Events between 2007 and 2014 following its tender process that was commenced in the autumn 2005.
03 Jan 2006
3 January 2006, Singapore: ESPN STAR Sports enters the new year on a high note, following another strong demonstration of advertiser confidence in the network’s programming strategy and proven delivery of integrated advertising solutions in 2005.
Soccer - 25 Jan 2005
Sunset + Vine has won a new commission from Gillette to produce the official twelve part advertiser funded World Cup preview series ahead of the Germany 2006 football World Cup, and a further two year contract for its weekly advertiser funded Gillette World Sport programme.
Olympics - 24 Jan 2005
The Association of Train Operating Companies (ATOC), together with Britain’s train operators, are giving their full support to the London 2012 Olympic bid.
Olympics - 14 Jan 2005
The Premier League today announced its support for London’s bid to host the 2012 Olympic Games and Paralympic Games, launching a marketing campaign that will be seen by hundreds of millions of football fans throughout the world.
Cricket - 14 Jan 2005
Yesterday afternoon Mr Robin Smith, Chairman of Yorkshire County Cricket Club, and Mr Colin Graves, Chief Executive of Yorkshire County Cricket Club, attended a meeting with Mr Paul Caddick, Chairman of Leeds Cricket, Football & Athletic Co. Ltd and Mr Peter Hirst, Finance Director of Leeds Cricket, Football & Athletic Co. Ltd, to discuss the proposed purchase of the Headingley Cricket Ground.
Soccer - 06 Jan 2005
Supporters will soon be watching exclusive television programmes about their clubs at their home grounds thanks to a new agreement between The Football League and Sports TV.
Motor racing - 21 Dec 2004
Premium TV, the broadband and mobile sports and entertainment content business, has signed a deal with International Sportsworld Communicators (ISC) to co-exploit the new media rights for FIA World Rally Championship (WRC). The deal will focus on maximising the new media platform for WRC and its users via the creation of new WRC broadband, mobile and commercial website products.
Motor racing - 20 Dec 2004
Sports & Entertainment Television Ltd ('SET'), the distribution company launched this Summer by former Gillette World Sport/TV Corporation PLC executives, has announced an output deal with MotorsTV to supply a block of youth entertainment programming every week throughout 2005.
Olympics - 17 Dec 2004
Chelsea Football Club are delighted to announce it has become an Official Supporter of the London 2012 Olympic bid. As a result Chelsea have become the first Premier League club to reach a supporter agreement with the bid team.
Soccer - 14 Dec 2004
Cape Town, South Africa -- Some of the world's top football and sponsorship experts spoke at the Octagon Football Conference held at the Hilton Hotel in Johannesburg The biggest announcement to the big brand marketers attending was - if you want to be one of six Worldwide Partners involved in the 2010 FIFA World Cup, you will need an estimated $125 million. Not too high a price when you are reaching 2.78 million stadium attendees and a television audience of 30 billion in 209 territories. Howe
Motor racing - 10 Dec 2004
Braselton, GA - - Prospeed GS610 Maximum Performance Brake Fluid, a revolutionary new product from Prospeed Motorsport, LLC. Has been named the Official Brake Fluid of the American Le Mans Series. The announcement was made at the Performance Racing Industry (PRI) trade show in Indianapolis.
Cricket - 08 Dec 2004
Premium wine company, Beringer Blass Wine Estates has launched an exclusive new partnership with English cricket for its Wolf Blass range of wines to become the 'Official Wine of the Test Match Grounds'.
08 Dec 2004
The Sport Industry Awards 2005 is pleased to announce a major new partnership with The Financial Times that will see the newspaper become the Official Media Partner to the annual event and sponsor of a major new award, The Financial Times Sport Business Person of the Year.
Soccer - 07 Dec 2004
Deutsche Bahn AG is the sixth and final Official Supplier of the 2006 FIFA World Cup™, Deutsche Bahn AG Chairman Hartmut Mehdorn and German Organising Committee (OC) President Franz Beckenbauer announced in Berlin on Tuesday.
Olympics - 03 Dec 2004
Dubrovnik, Croatia – New York City Mayor Michael R. Bloomberg, NYC2012 Founder and Deputy Mayor Daniel Doctoroff, and Olympian Donna DeVarona today addressed the annual meeting of the European Olympic Committee General Assembly. The delegation stressed that New York City’s plan to host the 2012 Olympic and Paralympic Games is distinctly different because it puts the Games at the center of the city. The presentation also emphasized that the New York bid focuses on the exceptional athletic experie
Soccer - 02 Dec 2004
Sunderland, 2 December 2004: Sunderland AFC has become the first Championship club in the country to join the Orange football stable. The Black Cats will join the likes of Chelsea, Liverpool, Manchester City and several other Premiership clubs who have all linked up with Orange as Official Mobile Communications Partners. As part of this unique three-year partnership Sunderland fans will be able to access all the latest news, views, interviews, images and video clips on the move.
Soccer - 30 Nov 2004
The sixth edition of SPORT+MARKT 'European Jersey Report' reveals that the prices paid by jersey sponsors within the key European football markets of the U.K, Germany, Spain, Italy, France, and the Netherlands for the 2004-2005 season have grown compared to last season.
Bobsleigh & skeleton - 30 Nov 2004
Zug, Switzerland, 30 November 2004 –KONICA MINOLTA Business Solutions Europe GmbH has acquired the title sponsorship for the 2005 World Bobsleigh and Skeleton Championships, it has been jointly announced by Infront Sports & Media and the International Bobsleigh and Skeleton Federation (FIBT).
Soccer - 26 Nov 2004
Lucozade Sport are delighted to unveil England international and Liverpool star, Steven Gerrard, as their new face of football. One of the brightest talents in the English game, the influential 24-year-old midfield engine has signed an initial two year deal that will see him team up with the respected sports nutrition brand, benefiting from its expertise and scientifically formulated range of sports nutrition products.
Soccer - 25 Nov 2004
Fast Web Media, the UK based operating company, wholly owned by Total sports Online ASA, has teamed up with Entertainment and Sports Agency (ESA) to embark on a co-marketing deal worth six figures British Sterling.
Soccer - 24 Nov 2004
Seoul/Hamburg, 24 November 2004 – The stakes are high, the competition fierce. 51 European national teams are seeking to gain their ticket to the most prestigious football event, the 2006 FIFA World Cup Germany. LG Electronics will be present at 102 of these qualifying matches. This global player in electronics, information and communication products has booked the SPORTFIVE 'Qualifiers 2006' package which converges the marketing rights of numerous European football associations.
Handball - 23 Nov 2004
Zug, Switzerland, 23 November 2004 - Infront Sports & Media has signed a comprehensive agreement with Konica Minolta Business Solutions Europe GmbH as an Official Sponsor of the European Handball Championships, for all events from 2004 – 2006, including the men’s, women’s and youth events.
Handball - 17 Nov 2004
Zug, Switzerland, 17 November 2004 - Infront Sports & Media has partnered with Pannon GSM, one of Hungary’s leading mobile operators, as the official sponsor for the 6th Women's European Handball Championship. Pannon GSM, the main sponsor of Hungarian handball, is owned by Telenor ASA, Norway’s largest telecommunications group and is the second biggest operator in the Hungarian market.
Luge - 10 Nov 2004
Zug, Switzerland, 10 November 2004 - Infront Sports & Media has signed an agreement with Suzuki International Europe GmbH to become an official sponsor of the Fédération Internationale de Luge de Course (FIL), with title identification with its leading competition.
09 Nov 2004
Premium TV, the end-to-end digital media business, has secured SEGA and Sports Interactive's Football Manager 2005 as exclusive sponsor of its live, online audio football match commentary and stats console, MatchLive.
Motor racing - 02 Nov 2004
San Antonio, Texas (November 2, 2004) In their continued quest for high performance, aftermarket auto parts giant Auto Value/Bumper to Bumper has inked its first NASCAR deal as associate sponsor of Evernham Motorsports and includes primary status on the No. 91 Dodge in the 2005 NASCAR Nextel Cup Series and on the No. 79 Dodge in the NASCAR Busch Series.
29 Oct 2004
29 October 2004, Singapore: ESPN STAR Sports, Asia’s number one sports broadcaster marks its 8th year in Asia in November by seeing a strong demonstration of advertiser confidence in the network’s proven delivery of integrated advertising solutions.
Soccer - 27 Oct 2004
Global Sportnet, part of the WPP Group and one of the leading sports marketing agencies in European Football is proud to announce a new 4 year deal with one of Denmark´s top teams Odense BK and have re-signed FC Internazionale, Parma FC and Slavia Prague. The cooperation covers the worldwide marketing of TV and advertising rights for international competitions.
American football - 22 Oct 2004
The NFL and the Hawaii Tourism Authority (HTA) have reached an agreement on a contract extension for the Pro Bowl, ensuring that the annual All-Star game will remain in Hawaii through 2009.
Motorcycling - 15 Oct 2004
PICKERINGTON, Ohio (Oct. 14, 2004) -- AMA Pro Racing announced today that Chevrolet will not return as title sponsor of the AMA Motocross Championship or the AMA Superbike Championship in 2005. Chevrolet has been title sponsor of both championship series since 2000. The strategy originally was to support Chevy’s truck division then was expanded at the beginning of the 2004 racing season to include Chevrolet’s entire model line-up.