The deal covers both live and archive coverage of all major PFL and Bellator events. (PFL imagery)

The Professional Fighters League (PFL), the US-based mixed martial arts (MMA) series, has today unveiled a media rights tie-up in Eurasia, the Baltics, and the Philippines with pay-TV broadcaster Setanta Sports.

Through a multi-year tie-up, all PFL and Bellator programming (PFL acquired Bellator late last year) will be covered live by the network in the following territories: Estonia, Latvia, Lithuania, Ukraine, Moldova, Georgia, Armenia, Azerbaijan, Turkmenistan, Uzbekistan, Tajikistan, Kyrgyzstan, Kazakhstan, and the Philippines.

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The deal covers both live and archive coverage of events from the following competitions: PFL Global, PFL PPV Super Fights, PFL Europe, PFL MENA, and the Bellator Champions Series.

James Frewin, managing director of international for PFL (promoted earlier this month), said: “PFL’s partnership with Setanta Sports marks another milestone in our organization's global expansion, offering the best action in MMA to one of the fastest-growing media markets in the world.”

This week has already seen PFL appoint experienced commercial executive Damian Willoughby as head of global partnerships.

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In terms of media rights, meanwhile, PFL announced a deal with Sub-Saharan African pay-TV broadcaster SuperSport in March.

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Setanta Sports adds PFL action to its stable of sporting properties to which it holds Eurasian rights – alongside soccer’s English Premier League and UEFA Champions League, motor racing’s Formula 1, and basketball’s NBA.

In February, it expanded and extended its rights agreement with German soccer’s top-tier Bundesliga for the next rights cycle.