Octagon will lead the Pac-12’s media rights packaging and search for media rights partners. (Pac-12 imagery)

US college sports’ Pac-12 conference has appointed international sports marketing agency Octagon as its exclusive media rights advisor.

Octagon will work with the conference and its commissioner Teresa Gould to analyze the college sports rights landscape and identify potential future partners. It will lead the media rights packaging, the search for such partners, as well as the negotiations and distribution opportunities.

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The Pac-12 has chosen to bring in Octagon as an advisor following its last set of media rights negotiations, which took close to two years and almost led to the conference dissolving completely.

Octagon, meanwhile, has previously worked in a similar capacity across other US college sports conferences such as the Atlantic Coast Conference (ACC), Big Ten Conference, and West Coast Conference, as well as others.

At present, eight colleges are signed up to be involved with the Pac-12 across the 2026-27 season.

The conference has been rebuilt over the last few months after 10 of its 12 members left to join the ACC, Big Ten, and Big 12 in recent years. Now, Boise State, Colorado State, Fresno State, San Diego State, Utah State, and Gonzaga, have joined or are preparing to join the two remaining schools, Oregon State and Washington State.

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The departure of those 10 members came following a series of botched Pac-12 media rights agreements across 2022 and 2023 (meant to kick off during the 2024 season) – with the ACC, Big Ten, and Big 12 all, therefore, able to offer member colleges more lucrative deals than the Pac-12 this year.

The Big 12, for example, has a $2 billion deal with Fox and international sports broadcaster ESPN in place through 2036.

A tie-up covering the 2024 Pac-12 season (such as it was, with theoretically only two member schools) was finally unveiled in mid-May, with games covered across commercial network The CW and national broadcaster Fox Sports.