Anderson most recently led the winning bid campaign for Australia and New Zealand to host soccer’s 2023 FIFA Women’s World Cup. (Credit: Octagon)

Octagon, the international sports marketing agency, has appointed Kim Anderson as managing director for its Australia office.

Based in Sydney, and reporting to Joanne Warnes, managing director of Octagon APAC, Anderson will “oversee the agency’s vision, operations, and output” with several major sporting events set to be held in Australia over the coming years.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

She was most recently responsible for leading the winning bid campaign for Australia and New Zealand to host soccer’s 2023 FIFA Women’s World Cup, before going on to lead the tournament’s marketing division.

Over the past several years, Anderson has led strategic consulting projects for a variety of top-tier properties and partners.

Prior to her roles around the Women’s World Cup, Anderson was the global marketing director at Smart Design in New York and London, and marketing director for TEDxSydney. Her early career included stints at the Sydney Cricket Ground Trust, Sydney FC, and the Sydney Organising Committee for the Olympic Games (SOCOG). 

Anderson has over two decades of experience working on sports and entertainment campaigns worldwide.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Octagon stated that her addition “signals a bold growth phase” for its business in Australia, as the nation prepares for what it describes as a “golden decade” for sport, culminating with the 2032 Brisbane Olympics and Paralympics.

Warnes said: “Kim’s expertise and impressive track record spans industry-defining projects and campaigns that have transformed culture.

“As Australia gears up for a decade of unmissable global events, Kim’s leadership, trusted perspective and unique insights will be incredibly valuable in helping our clients connect with audiences and their passions in new and meaningful ways.”

Anderson added: “Octagon has a reputation for creating campaigns that leave an indelible mark, with an extraordinary set of leading brands and sports bodies. I’ve been fortunate enough to sit on the other side of the table and see the incredible work that Octagon has been able to deliver, and I’m thrilled to be joining a team that is working with some brilliant brands across the sports and entertainment landscape.

“I also believe that more can be done to elevate the way that brands and organisations play in sport, and with the eyes of the world swinging back this way over the coming years, feel that Octagon will be at the forefront of how this develops.”

As well as the 2032 Olympics, Australia will stage the 2027 Rugby World Cup and the 2029 Women’s Rugby World Cup.