The Aston Martin Formula 1 (AMF1) motor racing team have continued their recent sponsorship drive by agreeing an exclusive multi-year partnership with Glenfiddich, the Scottish whisky brand.
The partnership launched yesterday (20 November) ahead of this weekend’s Las Vegas Grand Prix.
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Through the tie-up, the Glenfiddich logo will feature on the team's race cars, while the two parties will also collaborate on several fan engagement initiatives.
AMF1 have secured multiple sponsorship deals recently, bringing in German sportswear giant Puma and print and digital document solutions company Xerox as new partners.
The F1 outfit also announced a new sponsorship deal with the Saudi Arabian mining and metals firm Ma’aden last month (October).
Other prominent AMF1 commercial partners include title sponsor Aramco, Cognizant, Hugo Boss, Valvoline, and Circle8.
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By GlobalDataWith three races to go this season, the Las Vegas Grand Prix will take place on Sunday (24 November), followed by the Qatar Grand Prix and then the season-ending Abu Dhabi race.
Aston Martin currently sit in fifth place in the 10-team F1 constructors' championship.
Glenfiddich, meanwhile, owned by William Grant & Sons, has previously been a partner of F1's Miami Grand Prix.
