Ice hockey’s NHL has today announced a multi-year extension of its North American partnership with restaurant chain Chipotle Mexican Grill.
The renewal maintains Chipotle as the official Mexican-themed quick service and fast-casual restaurant of the NHL.
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Through the extended deal, the company will continue receiving prominent brand exposure through the league’s corner in-ice brand positions for all US and Canadian Stanley Cup playoffs games and through virtual slot in-ice ads and digital enhanced dasherboards.
Chipotle and the NHL will continue collaborating on fan engagement initiatives across Chipotle and NHL-controlled broadcast, digital, and social media platforms, and at marquee NHL events.
The restaurant became an official NHL partner in 2021.
As part of the extension, Chipotle will be an official partner of the National Hockey League Players’ Association for the first time.
The NHL recently extended its US partnership with Japanese car manufacturer Honda and agreed a new commercial tie-up with Palo Alto Networks.
