The 4 Nations Face-Off will be played across Montreal and Boston between February 12 and 20. (NHL imagery)

North American ice hockey’s NHL and its players association (NHLPA) have brought in a trio of jersey patch sponsors for the 4 Nations Face-Off, the new international ice hockey tournament organized by the league.

Through the tie-up, Canadian media heavyweight Rogers, European software giant SAP, and US financial services provider Discover have signed up as jersey patch partners. Their logos will adorn the jerseys of the competing teams – Canada (Rogers), the US (Discover), and SAP (Finland and Sweden).

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Rogers-owned Sportsnet will provide coverage of the tournament for a Canadian audience, and this deal will expand that relationship.

The 4 Nations Face-Off will be played at the Bell Center in Montreal (four games) and TD Garden in Boston (three matches, including the championship game), between February 12 and 20.

All matches are played according to NHL rules in an NHL arena.

In terms of other event sponsors, US clothing brand Perry Ellis International (PEI) was unveiled as a partner in late January.

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PEI will provide tailored clothing for US players, while its branding will also be featured on the NHL’s digitally enhanced dasherboards during all nationally televised 4 Nations Face-Off matches.

January also saw Nova and Dajto, the Central European Media-owned broadcasters, snap up 4 Nations Face-Off broadcast rights in the Czech Republic and Slovakia, respectively.

The tournament will be shown in the US on the ESPN, ABC, and TNT networks, while Sportsnet and TVA will provide coverage in Canada.