Canadian heavyweight Bell Media has renewed and expanded its long-running media rights deal with US stock car racing series Nascar.
Bell Media will be the Canadian home for all three Nascar national series during the upcoming 2025 season – it is adding the Nascar Truck Series, for the first time, to the two properties it has been showing up to this point, the Cup Series and Xfinity Series.
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The array of races from that trio of series will be broadcast across Bell Media’s platforms, including CTV, TSN, USA Network, and TSN+.
REV TV, an English-language Canadian motorsports channel, has been brought in as the host broadcast partner and exclusive English-language home of the Nascar Canada subsidiary series. It comes in as the home of “all live and/or first airings,” and will produce all races, highlights, and additional content.
In addition, it will have rights across the range of Nascar international series events.
Both the Bell Media and REV TV deals have been described as "long-term."
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By GlobalDataThe 2025 Nascar Cup Series begins on February 2 at Bowman Gray in North Carolina, while the Nascar Canada Series gets underway on May 18.
That property has been active since 2007 when it was rebranded from the Cascar Super Series.
Nick Skipper, managing director for media strategy at Nascar, said: “We’re thrilled to extend our long-running partnership with Bell Media and look forward to bringing REV TV on board. Both are top-class partners that will help us best serve our passionate Canadian fan base across all of our racing series and continue to grow the sport in this important market.”
In terms of Nascar’s broadcast and media-based activity, this week has also seen the news that a Nascar FAST (Free Ad-Supported Television) channel will launch on January 29. The platform – launched in collaboration with Fox’s ad-supported video-on-demand service Tubi – will show classic races, re-airs of this season’s events, documentaries, Nascar Studios original content, and video podcasts.
Domestically, Nascar Cup Series action through the 2025-31 cycle will be shown by a combination of Fox Sports, NBC Sports, Amazon’s Prime Video, and TNT Sports. That total deal, unveiled in November 2023, has an overall value of $7.7 billion.
Fox and NBC will continue to carry the majority of the 38 Nascar Cup Series races every season for those seven campaigns, showing 14 each (NBC taking the latter half), with both partners featuring “a mix of broadcast and cable events.”
Five Cup Series events will air on the main Fox network annually, while the main NBC channel will show four. The remaining races will be shown by Fox Sports 1 and NBC’s USA Network, respectively. NBC will also air games on its Peacock streaming service.
The two new broadcast partners, meanwhile, will evenly split 10 midseason races between them.
